To celebrate the launch of Miss Dior Parfum, ICON Digital collaborated with North Design Build to craft an immersive installation which travelled to over 5 of Canada’s largest malls. Drawing inspiration from the 1947 original Miss Dior fragrance bottle, the installation's focal point was a custom booth adorned with a handcrafted Dior bow. Liam worked with North Design build to take Dior’s concept and make it a reality — from concept adaptation and visualizations to build drawing and installation guides. The end result was a memorable, immersive brand experience which captured the essence of Miss Dior's legacy.